Revenue-tracked
lifecycle email.
Email remains the highest-ROI marketing channel, when done right. I build data-driven email programs that segment intelligently, personalize at scale, and turn subscribers into loyal customers.
35–50%
Average Open Rate Improvement
2–3×
Click-Through Rate Lift
40–60%
Revenue Per Email Increase
25–40%
List Churn Reduction
What I Deliver
Behavioral Segmentation
Segment your audience by actions, not just demographics. Purchase history, engagement patterns, website behavior, and lifecycle stage drive every send.
Dynamic Content
One email, infinite variations. Product recommendations, personalized copy, location-based offers, and conditional content blocks tailored to each recipient.
A/B Testing Frameworks
Systematic testing of subject lines, send times, content layouts, CTAs, and sender names. Statistical significance built into every test.
Deliverability Optimization
SPF, DKIM, DMARC setup. Warm-up strategies, list hygiene, bounce management, and sender reputation monitoring to keep you out of spam.
Automated Flows
Welcome series, cart abandonment, re-engagement, post-purchase, and win-back sequences, triggered by real-time user behavior.
Performance Analytics
Beyond open rates. Revenue per email, customer lifetime value attribution, cohort analysis, and actionable dashboards for your email program.
Automated Email Flows
Pre-built, data-driven sequences optimized for each stage of the customer journey.
Welcome Series
3–5 emailsIntroduce your brand, deliver value, and guide new subscribers toward their first conversion.
Cart Abandonment
2–3 emailsRecover lost revenue with timely reminders, social proof, and strategic incentives.
Post-Purchase
3–4 emailsOnboarding, cross-sell, review requests, and loyalty program invitations.
Re-Engagement
2–3 emailsWin back inactive subscribers with targeted offers, surveys, and preference updates.
Browse Abandonment
1–2 emailsRemind visitors of products they viewed with personalized recommendations.
Milestone & Birthday
1 emailCelebrate customer milestones and birthdays with personalized offers.
Tools & Platforms
Questions buyers ask before hiring
Cost, deliverability, platforms, and how a lifecycle email engagement actually starts.
An email lifecycle consultant maps each stage of the customer journey to a triggered sequence, then builds it. Pooya Golchian ships welcome series of three to five emails, cart abandonment of two to three, plus post-purchase, browse abandonment, and win-back flows, every one fired by real behaviour rather than a calendar date. Segmentation, dynamic content, and A/B tests sit underneath.
Email program builds with Pooya Golchian start at $4,000, covering lifecycle flows, segmentation, and deliverability work. Ongoing campaign management runs on a retainer from $2,500 per month. Scope moves the final number, so a single welcome series costs well under a six-flow program wired into a CRM, a product database, and GA4 reporting.
Every email engagement with Pooya Golchian opens with an audit of list health, existing flows, and authentication records. Fractional work then runs two to three days a week for four to twelve weeks, long enough to ship the flows and watch a full send cycle land. Retainers from $2,500 per month continue afterwards, month to month.
Emails land in spam when authentication, sender reputation, or list quality fails. Pooya Golchian works as a deliverability consultant, setting SPF, DKIM, and DMARC records, warming the sending domain, pruning dead addresses, managing bounces, and monitoring reputation so inbox placement holds. That work covers Amazon SES, Postmark, SendGrid, and Klaviyo, and it happens before the first campaign sends.
Pooya Golchian builds email programs on Klaviyo, Customer.io, Mailchimp, Brevo, SendGrid, Amazon SES, and Postmark, and codes templates in MJML or React Email. Measurement runs through Google Analytics 4 and Segment, reporting revenue per email and customer lifetime value rather than open rates alone. Your existing platform stays in place unless it blocks the flows you need.
Engagement
Let's fix your email program.
Greenfield system or optimization of an existing one. Pick a path below.
Email program builds from $4k.
Lifecycle flows, segmentation, and deliverability. Retainers from $2.5k per month for ongoing campaign work.